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Over the least several years, I have followed how hot online marketing has become.  I am sure you have read how old school print ad company revenues are dropping.   As more money moves to the online marketing world.

We have seen a big jump to Pay Per Click (PPC), Google Adwords, and Email Opt-ed marketing.  41.6% of retailers spend less than 1% of their total annual marketing budget on e-mail, –WebSurveyor Corp, October 2006. so where is their ad dollars going?   Maybe more to online commercials or video?

By 2010, online video ad spending is expected to garner 8% of the $29.4 billion spent on online advertising. By 2010, online video ad spending is expected to garner 8% of the $29.4 billion spent on online advertising. eMarketer, September 2006

We know that Google generates most of it revenue from Adwords.  Only 46% of small businesses use Google AdWords, versus 66% of large companies.

Search engine marketing spending is projected to reach $11 billion in 2010. –Search Engine Marketing Professional Organization, January 2006

Just based on the above stats, we can see ad funds are funneling more and more online.  Now with the wave of the new mobile phones, having internet access, and video viewing capability, it would only seem obvious that’s where the next growth jump in ad $$ will be.  Mobile Marketing, has already started!

There is even a best practice policy for marketing to mobile phones.  Similar to op-tin email.  http://mmaglobal.com/codeofconduct.pdf

Considering a move to mobile marketing?  Companies like AdMob and Mojiva are ready to meet that need.

Mojiva is a young and dynamic startup company with a mission to help monetize all mobile content across the globe. All of Mojiva’s products and solutions are built with simplicity in mind. We believe that the less time you spend managing, the more time you can spend selling. Mojiva is simple. Mobile. Advertising.

Who is doing it you might ask?

Yamaha launched a promotional SMS sweepstakes to supplement their overall mobile campaign. Yamaha’s mobile campaign is a combination of SMS and WAP to engage its target market with relevant messaging, plus interactivity through WAP. The SMS based sweepstakes was a tactical method to increase awareness, generate excitement for Yamaha’s mobile services and increase opt-ins. Participants entered into the sweepstakes and opted into the campaign by either texting “WAVE” to a short code or entering their mobile number into a seamless ‘web to mobile’ widget displayed on the Yamaha WaterCraft website.

Apple’s big move

With the big acquisition of Quattro by Apple this week, all eyes are on the mobile industry once again. Here’s my take.

Apple placing such a bet on the mobile ad network space is a clear indicator that the table is set for broad scale ad-supported mobile web and apps.

There is no question, the big players are moving in this direction.  You don’t have to be a big company to advertise on mobile devices. As a home based online marketing affiliate or small business owner, this could be a super opportunity to grow your business. You can even take an online course to assist you in becoming very effective at online mobile marketing.

What ever areas you choose to put your marketing dollars, just be sure to have a good follow up system.  Learn more about online mobile marketing