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About Doug,

Doug Masi has an extensive background in real estate development and sales. Starting in 1984 with condo pre-construction sales to single family / duplex construction from 1997-2005. Masi holds an active New Jersey associate sales license and an active Arizona Real Estate Broker.

NEW JERSEY: Keller Williams Atlantic Shore http://bit.ly/8ZvuVb

ARIZONA: West USA Realty – Estrella http://az-homefinders.com

Enjoys the collaboration with Realtors around the country.

Doug has enjoyed working along with celebrities like Bret Michaels, Tracii Guns (co-founder of Guns-N-Roses). Video marketing and assistance for sports personal like Mike Alstott (Retired Pro-Football Player with Tampa Bay) and Kurt Warner (Retired Pro-Football Player with Arizona Cardinals. (First Things First Foundation)

Doug also is in partnership with Matthew Caraway to personally assist business owners setup their own custom marketing software. This will allow businesses to really harness the power of online marketing, better known as Automatic Follow up Marketing (AFM). Masi states “We have seen an overall strong demand for complete enterprise systems”, therefore enabling implementation of robust Platform as a Service (PaaS) models, allowing us to build custom applications for business functions covering Customer Relations Management (CRM), Business Process Modeling (BPM), and much more. Through our Tradespace Management™ architecture we combine the benefits of Software as a Service (SaaS), BPM Software, and Portal technology allowing our clients to securely extend SaaS across corporate boundaries. We can also allow customers, vendors, or subsidiary companies to participate directly in their defined business processes to create greater efficiencies and oversight, improving the development cycle timelines which increase profits minimizing IT development overhead. These technologies provide the ability to develop new innovative methods for all levels of business collaboration. View a sample video anytime just click here!

Personal Message“Over the years I have been asked to assist business owners, sales personal and professionals with marketing solutions from targeted video email, to today’s Social Marketing buzz.  I welcome the opportunity to assist you with your business marketing strategies.   By visiting my Facebook fan page, you can “LIKE” my page, and be able to request a free 15 minute overview, from the website inward.  Companies today should be utilizing all the components the internet has to offer for reaching your  new prospects”.

The last fifty years has seen the advent and rise of the Information Age — a period marked by the ability to integrate data management and transactional data processing into many aspects of society. During this time, we have developed the means and tools to transform and move data about in quantities undreamt of during the Industrial Age.  As information technology (IT) has evolved and matured over these years by the efforts of untold numbers of programmers, engineers and scientists around the world, its range of effect has increased from controlling data formats and performing simple branching decisions to complex data analysis, process scheduling, provisioning systems management, sophisticated interface management, network control and more.

In this first decade of the twenty-first century, IT sophistication has reached a tipping point.

I came across an interesting story by Dr. Leon Kappelma,  Dr. Kappelman is the chair for SIMEAWG (Society for Information Management’s Enterprise Architecture Working Group) and as such is doing some very interesting and good work on the issues facing Enterprise Architecture (EA). His article, “Bridging the Chasm”, states the vision of EA as being the bridging of the gap between strategy and implementation.

EA represents a new way of thinking about the enterprise,and a new way of managing the enterprise, and its IT. Federal Reserve Chairman Ben Bernanke calls it “intangible capital.” Dr. Kappelman.

As Enterprise Architecture is to Dr. Kappelman, so Workforce Automation is to me.

Prior to workforce automation, we have always been up against a natural and lengthy process – that of the requirement to evolve an operative paradigm in order to transfer the knowledge of how the strategists and visionaries saw to do a thing into the heads of the larger workforce that would actually perform the tasks (I’m using “operative paradigm” here to mean a cultural view of how to do a thing (process) as opposed to the broader Khunian paradigm world view).

New methods being taught to the workers must compete with the current operative paradigm – often creating a friction that leads to misinterpretation and turbulence.Communicating the task, instructions, and changes which occur with businesses today, implementing those request and work-flow into software code creates stressful change for business. Cloud Computing’s ideal platform will  reduce resistance and increase efficacy.  And because paradigms are contextual (low in specific detail) in nature, there is still a limit to the organizational benefits a newly evolving operative paradigm will bring about.  This is why, even over many generations of learning, operations are still “messy” and not actively formulative.

Workforce Automation is the implementation of process without the requirement of the worker’s knowledge of the process. EA will be the creation of a Workforce Automation methodology

Platform as a Service

With the QBOS platform, non-engineers and non-programmers can now contribute to the further evolution, maturity and range of information technology.  Anyone with specialized knowledge can now convert their knowledge into a control system without having to hire programmers and engineers (see an example here). This is not to say that programmers and engineers will no longer be needed.  Their roles will both evolve and continue to be in demand.  But just as IT originally could only be pushed forward by a relatively small group of engineers trained in configuring systems via primitive languages such as Assembler, and then later that group grew to include software developers and analysts as easier-to-understand computer languages came into being, so today is just another step in that .

But there are two differences between the previous evolutionary transitions in IT and the current one.  And these differences will push IT beyond a new tipping point.

The first difference is that, for the first time, the conversion of specialized knowledge to IT control systems can be done without any lengthy or specialized training in IT.  This means that the ability to push the power of IT into more corners of human life and business will be expanded from the relatively small set made up of programmers, engineers and scientists to a much larger and growing superset: Peter F. Drucker’s famed ”knowledge worker“.

The second difference is that, because data processing has effectively merged with common communications over the last sixteen years, decision-branching and instructions in data processing systems can now include human beings since the data processing systems have access to the same communication channels that human beings use to communicate with each other.

The QBOS Tradespace development platform embodies these two significant differences and means that for the first time a knowledge worker can directly implement IT solutions that both embody the knowledge worker’s expertise and automate the associated human workforce.  “The value in workforce automation cannot be understated as it removes the human element from the single greatest cause of failure and turbulence in any organizational structure: the hand-off.  “James Lord – CTO QBOS

As we extend our business processes into the new millennium, the cloud environment will be just that arena to advance from the Information Age into the Knowledge Age.

IF you would like to see for yourself how the URAD Platform as a Service can build an entire Opportunity Management System in under 20 minutes, your invited!

For more information on Tradespace Development take a click trip here!

Whenever considering an IT solution, it is good to start with some real facts and customer feedback.  The below article is a great source  of the benefits regarding “Full Enterprise Cloud Computing Solutions”. Article from eNewsChannels.

DALLAS, Texas — QBOS, Inc a leading developer and provider of innovative web based management solutions serving large and small businesses,  announced that Cbeyond Inc. has successfully launched its TradeSpace Management System to their nationwide Field Service Partner network. The QBOS TradeSpace Management System will extend process automation, document management, workforce management and collaboration capabilities beyond corporate boundaries to Cbeyond’s field service partners who provide VoIP equipment, installation, and other communications services to Cbeyond’s 35,000+ small business customers.

“We are extremely satisfied with our return on investment in the Tradespace Management System from QBOS,” said Richard Batelaan, chief operating officer of Cbeyond.

QBOS, Inc“QBOS implemented a customized solution within 60 days, including a workflow system that encompasses 180 of our national service partners. As soon as the system went live, we were able to drastically reduce our paper usage and save time. Their deep understanding of our business and commitment to high-quality customer service has made them a trusted partner.”

QBOS customized the feature rich TradeSpace Management(TM) system, an innovative combination of Business Process Modeling Software, Portal technology and a unique instance based contextual routing engine, to give Cbeyond a real-time view into the service installation job stream as work progresses in the field. The TradeSpace Management System monitors all work flows, isolates remote process breakdowns, and initiates corrective actions enabling central operations to respond more quickly to the needs of remote personnel in the field.

“It’s a smart product for smart companies,” says Bob Henderson, Chief Executive Officer of QBOS. “We knew going into a well managed public company, like Cbeyond, would mean competing against the software industry’s best available solutions. Not only did we have to show something better, we had to show something new – and we did just that.”

Maintaining a competitive advantage with efficient operations requires providing secure, reliable and accurate information exchange between companies and their human resources. The TradeSpace Management System automatically manages the information and workflow exchange rules in accordance with a company’s policy requirements while providing the flexibility necessary to optimize or change relationships and workflows in real-time, without invasive or complex programming. With access to real time information provided by the Tradespace Management System’s dashboard reporting, clients can respond quickly and accurately to changing conditions, mitigating risk to the business. The TradeSpace Management system also stores Disaster Recovery and other contingency response processes for immediate activation.

“We know that every company is unique and believe that web based software has to be something more than just a template service. Our solutions are non-disruptive to current operations, do not create a burden for IT, and solves real problems enabling change without the considerable expense and overhead typically found with competitive solutions. QBOS is Cbeyond’s trusted partner because of our extensive knowledge and experience in the service provider segment and our solution’s ability to be rapidly deployed with quantifiable results,” said Henderson.

For more information on QBOS and Tradespace Management System(TM), along with a sample video overview of URAD,

About QBOS, Inc.
QBOS, Inc. is a leading provider of innovative SaaS and web enabled software management solutions serving large and small businesses. The QBOS Inc., TradeSpace Management System(TM) securely extends workflow and information exchange across corporate boundaries within a variety of market segments and industries. QBOS, Inc. also offers a wide range of modular office automation applications that include CRM, SFA, BPMS, Inventory Mgt, SCM and much more allowing service providers to enter the SaaS market with co-branded or private label applications for resell. Visit here for more information.

Cloud Computing Techology and More

How will all this change effect your business? Could it be for the better or for the worse.

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